As spring transitions into summer, the world of business networking often takes on a leisurely twist with the onset of golf outings. These events present a unique opportunity for companies to showcase their brand, engage with potential clients, and foster lasting connections in a relaxed setting. FriendsOffice has long recognized the value of sponsoring golf outings, not just as a means of brand exposure, but as a platform for creating memorable experiences that resonate with attendees long after the final putt drops.
Preparing for a golf outing sponsorship isn't just about showing up with a banner and some brochures. It's a strategic endeavor that requires careful planning and consideration. Let's take a closer look at how we at approach this endeavor and why we're passionate about it.
- Theme Selection:
The first step in our preparation process is determining whether there's an overarching theme for the event or if we want to create our own. This decision sets the tone for our booth setup and helps us align our messaging with the overall vibe of the outing. A theme doesn't have to be cutesy... You can let the season or even the charity the outing is benefiting help dictate your theme.
- Booth Location and Weather Consideration:
Booth location can significantly impact our visibility and interaction with attendees. We carefully evaluate our options, considering factors like foot traffic and proximity to key areas of interest. Additionally, we keep a close eye on the weather forecast, ensuring our setup is adaptable to any conditions Mother Nature throws our way. For example, we've swapped cold drinks for hot drinks if the weather has an impact, or we've throw in giveaway items like umbrellas if the forecast looks rainy.
- Leveraging Vendor Support:
Collaboration with our partners enhances the sponsorship experience. For instance, our longstanding support of the Blanchard Valley Health Foundation's 'Julie Cole' golf outing has allowed us to incorporate branded items from partners like GOJO, Webb Contract Associates, or Newell Brands, adding an extra layer of customization and thoughtfulness to our offerings. For fun, we love asking golfers to pick their favorite office chair we have on-site and attempt to get their ball across the river all while remaining 'seated' in their chair of choice! It's fun, memorable, and great exposure for our product lines.
- Crafting Memorable Experiences:
One of the aspects we love most about sponsoring golf outings is the opportunity to create unforgettable moments for attendees. Whether it's hosting a themed contest or offering unique refreshments like Hot Toddies served in co-branded stainless steel mugs, we're committed to leaving a lasting impression that goes beyond traditional marketing.
Maximizing Your Sponsorship:
Based on our experience, we've streamlined our approach into a series of actionable steps to help you make the most of your sponsorship at a golf outing:
- 10 Weeks Out: Secure your sponsorship/booth location.
- 9 Weeks Out: Select an underlying theme to guide your preparations.
- 8 Weeks Out: Order branded or co-branded giveaways to enhance your presence.
- 4 Weeks Out: Visualize and draw your booth plan to optimize space and flow.
- 1 Week Out: Fine-tune your theme and preparations based on weather forecasts and local resources for any last-minute needs.
- Day-of: Capture the magic of your setup with plenty of photos and videos to share on social media, extending the reach of your brand beyond the event itself.
In conclusion, sponsoring golf outings isn't just about promoting your brand—it's about creating meaningful connections and leaving a lasting impression on attendees. By following these steps and infusing creativity into your approach, you can elevate your sponsorship experience and unlock new opportunities for growth and engagement. We look forward to seeing you on the green!